Hi, I’m Antonella.
I believe the best products are the ones people don't have to think about.
Through research, accessibility, and iterative design, I simplify complex experiences into intuitive solutions that work for everyone.
My Philosophy
“We must design for the way people behave, not for how we would wish them to behave.”
— Jakob Nielsen
Design for Humans, Not Assumptions
Through interviews, usability testing, heuristic evaluations, and observation, I identify the real problems users face instead of designing around assumptions. I believe the best products are grounded in evidence, not opinions.
I believe great design happens at the intersection of user needs, accessibility, and business goals. Guided by research and evidence, I create intuitive, inclusive experiences that reduce cognitive load, improve usability, and deliver meaningful outcomes for both users and organizations.
Designing for People and Impact
Iterate, Measure, and Improve
Great experiences aren't designed once, they evolve. I prototype early, gather feedback often, and use both qualitative and quantitative research to refine solutions. Every iteration is an opportunity to make a product more intuitive, efficient, and enjoyable.
Featured Case Studies
EXPLORER: Smart Wearable Lighting Hat
A wearable technology prototype designed to improve visibility, safety, and hands-free mobility in low-light environments through smart lighting, tactile controls, and emergency SOS features.
A community-focused platform designed to connect residents with local resources, events, and opportunities through accessible and user-centered design.
CommunityLens
An AI-assisted mental health concept that explores how intelligent systems can support users through personalized guidance, resource discovery, and crisis-aware interactions.
CuraMente
A mixed-method usability study evaluating Goodreads' core user flows through A/B testing, task analysis, and data-driven design recommendations.